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Celplast wins AIMCAL’s most prestigious award, the Peter Rigney Package Of The Year Award, for its Cellofoil® bread bag film.  The Association of Industrial Metallizers, Coaters and Laminators honored Celplast Metallized Products Ltd., Toronto, Ontario, with its Metallized Product of the Year Award at a banquet on Thursday, March 11th during its Winter Management Meeting (March 10-14 at the Hyatt Grand Champions, Indian Wells, California). The award honors the late Peter Rigney, former publisher of Paper, Film and Foil Converter magazine and long-time champion of the competition, who passed away in 1997.

Celplast metallizes Cellofoil™ low-density polyethylene for bread bags used by Canada Bread Co. Ltd., Etobicoke, Ontario, for its Dempster’s* brand white bread. Leco Industries Inc., Saint-Laurent, Quebec, supplies the film, which is converted by Allied Halo Industries Inc., Toronto, Ontario. Surface-printed graphics were designed by another Toronto-based company, Corporate Visuals Inc.

Introduced in March 2003, the silvery bag differentiates the bread on the store shelf and supports a "fresher longer" positioning. Sales have significantly surpassed expectations. A consumer survey indicates 76% of consumers believe the package looks like it keeps the product fresher longer, 84% agreed or strongly agreed they would notice the product because the package stands out more, and 59% would choose the bread in this package versus others.

The judges viewed the package as an expansion in the use of metallized film and a breakthrough for the category. "A loaf of bread in a metallized film bag is new and unusual," notes one. "It’s a new way to differentiate the product in the category," adds another. Judges also recognized the positive effect the metallized structure has on shelf life and appreciated the high quality metallizing and surface printing on the film. Although the bag wrinkles where it is gathered to be closed by the tie wrap, "there is no flake off," observes one judge.